Misfits Market vs. Imperfect Foods: Which Ugly Produce Delivery Service Is Right for You?

Services like

Misfits Market

and

Imperfect Foods

deliver “ugly” produce—fruits and vegetables that are perfectly edible but rejected by stores for cosmetic reasons—directly to your door at discounted prices. These companies combat food waste while helping you save on groceries. But how do they compare? This article breaks down their offerings, pricing, pros, cons, and more to help you decide.

What Is Misfits Market?

Misfits Market, founded in 2018, rescues surplus and cosmetically imperfect produce from farms across the U.S. The company partners with over 100 growers, focusing on smaller and mid-sized farms that lack infrastructure to sell ‘ugly’ produce. By delivering to every zip code in 46 states plus D.C., Misfits Market makes healthy food accessible even in rural areas.

Their mission is twofold: make nutritious food up to 40% cheaper than grocery stores and divert produce from landfills. Boxes emphasize

mostly organic

fruits and veggies, with add-ons like dairy, meats, pantry staples, and unique items such as wine or pet treats.

What Is Imperfect Foods?

Launched in 2015 in San Francisco,

Imperfect Foods

sources oversized, surplus, or blemished produce alongside a broader range of groceries. It works with 1,200 farmers, producers, and purveyors nationwide, offering conventional and organic options, meats, seafood (grass-fed, antibiotic-free), dairy, plant-based alternatives, snacks, wellness products, and even household items.

Imperfect Foods upcycles surplus inventory and ‘imperfect’ pantry goods, using sustainable packaging that’s recyclable or compostable. Produce is often West Coast-sourced for freshness.

Misfits Market vs. Imperfect Foods: Head-to-Head Comparison

Both services reduce food waste by rescuing edible produce, but differences in selection, pricing, and flexibility set them apart. Here’s a detailed breakdown.

Produce Quality and Selection

• Misfits Market: Primarily organic ‘ugly’ produce; seasonal boxes with customizable quantities. Focuses on fruits, veggies, herbs; less variety in non-produce.
• Imperfect Foods: Mix of organic and conventional; wider selection mimicking a grocery store aisle, including plant-based meats, eggs, and branded items.

Imperfect Foods wins for variety, but Misfits emphasizes organic quality.

Pricing

Produce boxes range from $15–$30 per delivery (feeds 2 people). Misfits claims 40% savings on organics; Imperfect often undercuts on conventional items. A Consumer Reports test showed minimal cost difference: $21.43 (Misfits) vs. $23.62 (Imperfect) for similar produce, both near supermarket prices ($23.40).

Box Size	Misfits Market (est.)	Imperfect Foods (est.)
Midsize (4-6 items)	$22–$30	$20–$28
Large (10+ items)	$35–$50	$30–$45

Imperfect Foods is generally cheaper due to more conventional options.

Customization and Ordering

• Misfits Market: Fully customizable cart; skips if not edited. Choose delivery day (Tue-Sat slots).
• Imperfect Foods: Pre-filled based on preferences; easy swaps, but ships default box if unchanged. Narrower delivery windows.

Misfits offers more control, ideal for picky eaters.

Delivery Areas

• Misfits Market: 46 states + D.C., all zip codes.
• Imperfect Foods: More limited; check availability.

Sustainability

Both prioritize seasonal sourcing to cut carbon footprints. Imperfect uses compostable packaging; Misfits supports farm cooperatives. Note: The companies announced a partnership to enhance impact.

Customer Reviews: Pros and Cons

	Misfits Market	Imperfect Foods
Pros	• Customizable, pausable• Mostly organic• Wide availability• Flexible delivery	• Cheaper conventional• Huge variety• No minimums• Sustainable add-ons
Cons	• Less variety• Occasional quality issues	• Auto-ship risks• Order inaccuracies• Limited areas

Which Is Better: Misfits Market or Imperfect Foods?

No clear winner—depends on needs. Choose

Imperfect Foods

for budget and variety (if available locally). Pick

Misfits Market

for organic focus, flexibility, and broad delivery. Both save money vs. stores on ‘ugly’ goods, but check diets: limited vegan/gluten-free filters.

How to Get Started

1. Enter zip code on site to check service.
2. Build profile/preferences.
3. Select box size; customize.
4. Schedule delivery; skip/pause as needed.

No subscriptions or minimums for either.

Frequently Asked Questions (FAQs)

Is Misfits Market cheaper than Imperfect Foods?

Imperfect Foods often costs less overall due to conventional produce, but Misfits saves on organics (up to 40% off stores).

Does Imperfect Foods deliver everywhere?

No, coverage is more limited than Misfits Market’s 46 states.

Are the foods organic?

Misfits is mostly organic; Imperfect mixes organic/conventional, clearly labeled.

Can I customize my box?

Yes—both allow it. Misfits skips uncustomized orders; Imperfect auto-ships defaults.

Do they help with food waste?

Absolutely: both rescue surplus/ugly produce, supporting sustainable farming.

Alternatives to Consider

• Hungry Harvest: Regional focus on local farms.
• Traditional CSAs: Farm-direct, often cheaper.
• Grocery apps: For flexibility without subscriptions.

In 2026, with rising sustainability demands, these services evolve—check for updates.